Life’s a party, and we’d like to add colour and joy to yours. Everyone’s invited.
8flo Lifestyle is a Daily Updated, Lifestyle-centric, Online Publication, based in Singapore that covers an expansive range of lifestyle products, events and news. We believe in using the seduction of the written world, the provocation of the visual image, and the influence of online media, to Entertain, Educate, and Engage viewers and businesses. Although our editorial team is based in Singapore we do have international readers visit our sites, especially from the SEA region.
8flo Lifestyle provides readers with information and insights into Lifestyle related topics, ranging from Fashion, Beauty, Dining, Travel, Wellness, Entertainment, Film, Performance Arts, Home and Décor and Events.
We pride ourselves on articulately delivering top quality Lifestyle Content in a timely manner to a highly relevant segment of readers (tertiary students and young working professionals).
Our Beliefs
8flo Lifestyle draws from a pool of writers who are experienced not just in terms of journalistic writing, but who are also specialists in their respective fields of interest. This is because we believe that the best writers are the ones who understand the targeted reader’s interests and psyche. We regularly conduct interviews with people in the various fashion, beauty and performance arts industries, both for editorial purposes as well as to understand our market better.
Our editorials value journalistic integrity and in depth research into the subject matter, providing unique content that are relevant to Singapore-dwellers. We are also highly selective with regards to our advertorials and featured clients, as we believe in providing our readers with only the best that is available in Singapore.
Media and Marketing
8flo Lifestyle interacts and bridges readers and clients, we exist in online media, but also carry the online networking opportunities to the real world through organized events, talks, parties and social gatherings.
Services
We believe in creative media solutions to cater to our clients’ needs, we offer customizable fashion shoots, copywriting and photography services, micro-site services and media consultation services. For more information on these, kindly view our 8flo Media’s portfolio page at http://media.8flo.com.
More about the editorial & media team
Geraldine Yeoh is the founder of 8flo Lifestyle. She joined 8flo Pte Ltd in Dec 2009 and is in charge of the editorial and business development of 8flo Lifestyle. Before joining 8flo Pte Ltd she had her brief stint of teaching theatre studies practical classes in NUS. She graduated with a BA(Hons) and is completing her Master in Arts from NUS. With a passion for fashion, beauty treatments and travel she loves sharing her knowledge and insights with the world.
If you would like to share any press releases, would like to be featured, or are interested in being a contributor kindly contact her at geraldine@8flo.com
Herman Soh is a Marketing Executive at 8flo Pte Ltd. He handles marketing communications and consults with the company on matters of business development and strategy. Herman is currently taking a Bachelor’s Degree in Business Marketing and has experience in Lifestyle Marketing and Journalism. Having graduated from the School of Design in Nanyang Polytechnic, Herman also has strong groundings in Interactive Media Design. He enjoys networking and works best in an environment that encourages and rewards quick and creative thinking. He believes firmly in building strong ties with colleagues, clients and customers.
If you would like to make an enquiry into commissioned features, copywriting, or photographic services, kindly contact him at herman_soh@8flo.org
Lai Han-Fei graduated with a degree in materials engineering from NTU. After this he worked for a time in a law firm specializing in patent law. He was roped into 8flo, partly due to his experience in law, mostly due to Christopher’s instigation, where he handles Finance, and some Operations. He is currently trying his best to build up his financial intelligence, and just sat for the CFA level II exam.
If you would like to check on 8flo credits purchased or request any expedited invoicing, kindly contact him at fei@8flo.com
Cyber Tay graduated with a degree in engineering from NTU. He is in charge of the logistics in 8flo. If you would like to check on the availability of our photography studio or are looking for any particular photographers and videographers for hire, kindly contact him at cyber@8flo.com
Kasey majored in Information, Communications and Management at NUS is currently the technical director at 8flo. A geek at heart, he has almost twenty years of holistic programming expertise on various platforms ranging from early childhood years of hacking games in ASM, Mathlab simulations in NUS to database programming and web development today. Kasey also brings more than a decade of wide spectrum industry experience through involvement in varying capacities in numerous technical projects with various organisations big and small.
If you would like to apply for an 8flo.net blog, require assistance on web programming or have queries on your 8flo.net blog kindly contact him at kc@8flo.com
Christopher Xue is the Managing Director of 8flo Pte Ltd. Being immersed in the world of media and technology from an early age helped to foster a gr8 appreciation for these industries and a lifelong desire to be a part of it. His experiences during his tertiary education at the National University of Singapore (majoring in history whilst doing freelance writing and working in the IT sector) helped to confirm this desire and together with his closest friends and collaborators, this became the start of 8flo.
The goal of 8flo was, from the very start, to bring together a gr8 mix of talent, skill and desire and synergize this for the benefit of individuals and businesses everywhere. Today, that dream continues to become a reality.
If you would like more information on our photography and media services for hire, kindly send an enquiry to info@8flo.com
FAQ:
May I request for a particular photographer or writer to attend my event or to do my copywriting?
Yes you may. However, our photographers and writers are subject to availability. Booking them in advance definitely helps (we recommend at least a 2 to 3 week lead time). Also, our photographers and writers come at different payment rates depending on their level of experience and expertise, for more details email info@8flo.com
I’ve sent my press release but do not see the information on the website, why is this so?
8flo Lifestyle collaborates with many different companies, and although we would love to cover as much news as possible, sometimes overloading out readers will not benefit anyone as there is limited Feature space per week. If you would like to reserve and guarantee a Feature space spot you may do so by signing up for an affordable and customizable retainership package. For more information on retainership packages kindly email herman_soh@8flo.com
I would like to have a photographer and writer cover my Music event or Automotive event, who should I contact?
8flo Lifestyle is a sister-site to 8flo Music and 8flo Automotive, two separate portals within 8flo Pte Ltd. If you would like a music or nightlife event to be covered, we advise you to contact vishnu@8flo.com and if you have automotive related press information kindly contact chris@8flo.com
Will my Music or Automotive article be published on 8flo Lifestyle as well?
There can be cross-posting on 8flo Lifestyle, subject to Feature space availability. If you would like to make a request kindly email geraldine@8flo.com
I’m interested in being a writer, stylist, model or photographer for 8flo, how should I go about this?
We are constantly on the look-out for valuable freelance contributors. Most of the time we like to give a free 8flo.net blog to anyone who might be interested in joining the team. We then monitor the blog closely to see if anyone might make the cut… To apply for a free 8flo.net blog, kindly email info@8flo.com. Alternatively, experienced writers and photographers may also email their resumes and portfolios to info@8flo.com
My company is interested in setting up a webpage. Could you help me?
Yes we can! Our programming and web designing team can set up micro-sites on our 8flo.net or full websites. It all depends on what your needs are. Do contact us at info@8flo.com if you’re interested such services.
Are all the articles on 8flo Lifestyle original content?
We demand original content from writers and contributors. However we also share press releases from companies that we regularly collaborate with. If you would like to syndicate any of our content or images, kindly just drop a note at info@8flo.com We are usually open to sharing with consent and if you credit and link back to us, and will help you get in touch with any relevant personnel.